Terms and Conditions

Last updated 16th of June 2026

1. Introduction

These Terms and Conditions govern the use of our online messaging services, including access to our platform, API, and any other related services we provide. By accessing or using the Service, you agree to comply with and be bound by these Terms and Conditions.

2. Definitions

In these Terms and Conditions, unless the context otherwise requires, the following definitions apply:

  • "Company", "we", "our", and "us" refer to Mobile Message Pty Ltd.
  • "Service" refers to the online messaging platform, API access, and any other related services provided by Mobile Message Pty Ltd.
  • "User", "you", and "your" refer to any individual or business entity that registers for and uses the Service.
  • "Account" refers to the registered account that Users create to access and use the Service.
  • "Credits" refer to the prepaid units purchased by Users to send Messages through our platform.
  • "Subscription" refers to any additional services provided on a recurring basis, such as the purchase of dedicated mobile numbers.
  • "Messages" refers to any SMS, notification, or communication sent via our platform by Users.
  • "Business Purposes" means sending Messages by or on behalf of a business, sole trader, organisation, government body, not-for-profit, charity, school, club, or other genuine enterprise or group, in connection with its legitimate activities — for example marketing, customer or member notifications, appointment reminders, alerts, confirmations, and staff or volunteer communications.
  • "Personal Message" means a Message sent for personal, private, domestic, social, or recreational purposes that is not connected to a Business Purpose — including Messages an individual sends to friends, family, or personal contacts in a personal capacity.
  • "Terms" refers to these Terms and Conditions.
  • "Service Level Agreement" refers to the service level agreement published at mobilemessage.com.au/sla, which forms part of these Terms.
  • "GST" refers to the Goods and Services Tax as defined under the A New Tax System (Goods and Services Tax) Act 1999 (Cth).
  • "Alphanumeric Sender ID" refers to an alphanumeric string up to 11 characters used as the sender identification in Messages.

3. Acceptance of Terms

By using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as any additional terms, policies, or agreements that may apply to specific features of the Service.

If you do not agree to these Terms, you must stop using the Service immediately.

4. User Accounts and Registration

To use the Service, Users must create an Account by providing accurate and complete information, including:

  • Full name
  • Business name
  • Business address
  • Email address
  • Mobile phone number

You are responsible for ensuring that your Account details remain up to date. You must keep your login credentials confidential and not share them with any third parties. Any activity conducted under your Account will be your responsibility, and you agree to notify us immediately if you suspect any unauthorised use of your Account.

We reserve the right to suspend or terminate Accounts at our discretion if we believe there has been any breach of these Terms, including providing false or misleading information during the registration process.

5. Services Provided

Mobile Message Pty Ltd offers a range of online bulk messaging services that allow businesses and organisations to send SMS Messages to their customers, members, users, or employees. The Service includes:

  • Access to our online platform for managing and sending Messages.
  • API access to integrate our messaging services with your own systems.
  • The ability to send Messages from a mobile number provided by us, or from an Alphanumeric Sender ID, up to 11 characters long.
    • Alphanumeric Sender ID Registration: Users who wish to use an Alphanumeric Sender ID must first register their sender ID with us. We will review and approve the sender ID to ensure it relates to legitimate business activity, as required by regulations.
  • Purchase of dedicated mobile numbers and other additional services.

The Service is a business messaging platform intended for sending marketing and transactional Messages for Business Purposes. It must not be used to send Personal Messages (see the Content Restrictions and Acceptable Use clause below) or for emergency communications. We may offer additional services from time to time, and any new features will also be subject to these Terms.

6. Payment Terms

Users can purchase prepaid "Credits", which are used to send Messages through our platform. One Credit sends one standard SMS part to one recipient. A single SMS part holds up to 160 characters when the Message uses only standard (GSM-7) characters. Messages that include emojis or other non-standard (Unicode) characters are limited to 70 characters per part. Longer Messages are automatically split into multiple parts — 153 characters per part for standard Messages, or 67 characters per part for Unicode Messages — and each part uses one Credit per recipient. Any opt-out or unsubscribe text we add to your Message counts towards its length and may affect the number of parts. The number of Credits a Message will use per recipient is shown before you send. For more detail, see Understanding SMS parts and Unicode.

Payment for Credits and Subscription services can be made via credit card (processed through Stripe) or by bank deposit. All prices are quoted in Australian Dollars (AUD) and exclude Goods and Services Tax (GST). GST is added at the time of payment processing.

Users can also purchase additional services, such as dedicated mobile numbers, on a monthly Subscription basis.

7. Refund and Cancellation Policy

Pre-Paid SMS Credits: Refunds are available only for unused SMS Credits (excluding any free promotional Credits) that were purchased within the last six (6) months. Credits that have already been used to send Messages are not eligible for a refund. Refunds will be returned to the original payment method and may take up to five (5) business days to appear. To request a refund, please email hello@mobilemessage.com.au with your Account details.

Monthly Subscriptions: Users may cancel any Subscription-based services that are billed on a monthly basis (for example, dedicated mobile numbers or other recurring add-ons) at any time through the Mobile Message platform. When a Subscription is cancelled, any unused portion of the current billing period is forfeited and no partial refunds will be issued for the remainder of that month.

We do not provide refunds where an Account has been suspended or terminated due to a breach of these Terms, and we may decline refund requests that we believe are not made in good faith or that arise from misuse of the Service.

8. Content Restrictions and Acceptable Use

Users are responsible for ensuring that all Messages sent through our platform comply with the following content restrictions:

  • Business Use Only: The Service is a business messaging platform and may only be used for Business Purposes. You must not use the Service to send Personal Messages, or to send Messages on behalf of an individual acting in a personal capacity. This restriction exists because the registration of sender IDs and the operation of the Service depend on Messages relating to a genuine business or organisational activity, as required by Australian telecommunications regulations and our messaging partners.
  • Messages must not contain offensive, harassing, or discriminatory content.
  • Messages must not include hate speech, defamatory content, violent or threatening content, or impersonation of others.
  • Messages must not be spam, scams, or fraudulent in nature.
  • Users must not send illegal content, including but not limited to content that promotes illegal activities or violates any laws or regulations.
  • Users must not infringe on the intellectual property rights of others when using the Service.
  • Messages must comply with all relevant anti-spam regulations, including providing an opt-out mechanism when required.
  • Sender ID Restrictions: You may send Messages only from a mobile number provided by us, or from an Alphanumeric Sender ID that you have registered with us and we have approved (see the Services Provided clause above).
  • Receiving Verification Codes: You must not use our numbers to receive two-factor authentication (2FA) codes, one-time passwords (OTPs), or other verification codes issued by third-party services (such as banks, financial institutions, or online platforms), including for the purpose of creating or accessing accounts that are not your own.

Users are solely responsible for the content they send and must ensure compliance with all applicable local, state, national, and international laws and regulations. We reserve the right to monitor the content of Messages sent through our platform to ensure compliance with these Terms. If we detect any violations of our policies, we may suspend or terminate the offending Account without notice. Additionally, any illegal behaviour or content may be reported to the relevant law enforcement authorities.

9. Monitoring and Enforcement

We reserve the right to monitor the content of all Messages sent through our platform to ensure compliance with these Terms, applicable laws, and regulations. Monitoring may include reviewing Message content, recipient details, and User activity.

If we determine that a User has violated any of these Terms, we may take one or more of the following actions:

  • Issue a warning to the User.
  • Suspend or terminate the User's Account.
  • Block specific Messages or prevent further use of the Service.
  • Report illegal activities or content to the appropriate authorities, including law enforcement.

While we may monitor and block Messages that appear to violate these Terms, the absence of such action does not indicate that a Message complies with applicable laws. Users remain solely responsible for ensuring their Messages comply with all relevant regulations.

10. Service Availability and Uptime

While we aim to provide reliable and uninterrupted access to the Service, we do not guarantee continuous availability. The Service may be unavailable or interrupted for maintenance, upgrades, technical issues, or factors beyond our control.

We are not liable for any losses, damages, or harm caused by service outages, delays, or interruptions, regardless of the cause, except for the service credit we provide under our Service Level Agreement. Our uptime commitment, and the credit available if we do not meet it, are set out in our Service Level Agreement. Users acknowledge that access to the Service may be affected by external factors, such as internet connectivity or the performance of third-party providers, and we are not responsible for such issues.

In the event of a significant service disruption, we will endeavour to notify Users via email or our website with relevant updates and estimated resolution times.

11. Liability and Disclaimer

Subject to the Australian Consumer Law clause below, and to the fullest extent permitted by law, Mobile Message Pty Ltd provides the Service on an "as is" and "as available" basis. We make no warranties or guarantees about the reliability, accuracy, or timeliness of the Service, including message delivery or platform availability.

To the fullest extent permitted by law, Mobile Message Pty Ltd and its officers, employees, and agents are not liable for any direct, indirect, incidental, consequential, or special damages, including but not limited to:

  • Loss of data or message delivery failures.
  • Delays in message delivery or failure to deliver.
  • Financial losses, business interruptions, or harm resulting from using the Service.
  • Service outages or downtime, regardless of the cause.

Our total liability to you for any claim arising out of or relating to these Terms or the Service is limited to the lesser of AUD $100 or the amount you have paid to us in the last 12 months. This limit does not apply to, and nothing in this clause excludes, the service credit payable under our Service Level Agreement, which is your sole remedy for a failure to meet the uptime commitment described in that agreement.

You agree to use the Service at your own risk and acknowledge that message delivery may depend on factors beyond our control, such as the performance of third-party networks and service providers.

12. Australian Consumer Law

Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred on you by the Australian Consumer Law (Schedule 2 to the Competition and Consumer Act 2010 (Cth)) or any other law that cannot lawfully be excluded or limited.

If the Service comes with a guarantee that cannot be excluded under the Australian Consumer Law, and we are entitled to limit our liability for failing to comply with that guarantee, our liability is limited (at our option) to re-supplying the relevant services or paying the cost of having them re-supplied.

The limitations and exclusions of liability elsewhere in these Terms (including in the Liability and Disclaimer clause) apply only to the extent permitted by the Australian Consumer Law and other applicable laws.

13. Indemnification

You agree to indemnify Mobile Message Pty Ltd and its officers, directors, employees, and agents against any claims, liabilities, losses, damages, and reasonable expenses (including reasonable legal fees) to the extent they arise from:

  • the content of the Messages you send;
  • your breach of these Terms; or
  • your unlawful or negligent use of the Service, or your infringement of a third party's rights.

This indemnity does not apply to the extent a claim or loss is caused by our own negligence, our breach of these Terms, or our failure to comply with the law, and is reduced to the extent that our act or omission contributed to the relevant claim or loss.

14. Privacy and Data Collection

We take your privacy seriously. When you use the Service, we collect and store certain information to verify your identity and provide the Service. This includes:

  • Your full name, business name, business address, phone number, and email address.
  • Contact information of individuals or businesses you upload to our platform.
  • The content of Messages you send and any responses received through the platform.
  • IP address and browser information of users and visitors to our website.

We only share your information with third parties when it is necessary to provide the Service, such as with payment processors (e.g., Stripe) and messaging partners for delivery.

For more information on how we handle your data, please refer to our Privacy Policy, which is incorporated into these Terms by reference.

15. Intellectual Property

All intellectual property rights, including but not limited to the Mobile Message Pty Ltd platform, website, logo, design, and content, are owned by or licensed to Mobile Message Pty Ltd. Users are granted a limited, non-exclusive, and non-transferable licence to use the Service for business messaging purposes only.

You may not use, copy, modify, or distribute any part of our platform, Service, or materials without prior written consent from Mobile Message Pty Ltd. Users must not infringe on the intellectual property rights of others when using the Service.

Users are prohibited from using our name, logo, or trademarks without express written permission, except for lawful references to our Service.

16. Anti-Spam and Compliance

Users are solely responsible for ensuring that their use of the Service complies with all relevant anti-spam and telecommunications regulations, including but not limited to:

  • The Australian Spam Act 2003.
  • Any requirements from the Australian Communications and Media Authority (ACMA).

You must ensure that your Messages are not considered spam and that they include appropriate opt-out mechanisms where required by law. We may block or prevent any Messages we believe violate anti-spam regulations, but our acceptance of a Message does not guarantee its compliance with the law.

Failure to comply with these regulations may result in the suspension or termination of your Account. We also reserve the right to report any illegal activities or content to relevant authorities.

For more information, please refer to our Anti-Spam and Compliance Policy, which is incorporated into these Terms by reference.

17. Compliance with Laws

You agree to comply with all applicable local, state, national, and international laws and regulations when using the Service. This includes, but is not limited to, laws related to privacy, data protection, intellectual property, and telecommunications.

18. Termination

We may suspend or terminate your Account and access to the Service:

  • immediately and without notice if we reasonably believe you have breached these Terms, used the Service unlawfully, or created a risk or possible legal exposure for us, our other Users, or message recipients; or
  • for any other reason, by giving you reasonable notice (which we will normally provide by email).

If we terminate your Account for any reason other than your breach or misuse, we will refund any unused, paid (non-promotional) Credits in your Account to your original payment method. If we suspend or terminate your Account for breach or misuse, unused Credits are not refundable, consistent with our Refund and Cancellation Policy.

You may close your Account at any time by contacting us or discontinuing use of the Service. Upon termination, your right to use the Service will immediately cease. The provisions of these Terms that by their nature should survive termination will remain in effect, including but not limited to Liability and Disclaimer, Australian Consumer Law, Indemnification, Intellectual Property, and Governing Law.

19. Force Majeure

Mobile Message Pty Ltd shall not be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to natural disasters, acts of government, war, civil unrest, internet outages, or other force majeure events.

20. Notices

All notices or communications under these Terms shall be in writing and sent via email. Notices to Mobile Message Pty Ltd should be sent to hello@mobilemessage.com.au. We may send notices to you at the email address associated with your Account.

21. Entire Agreement

These Terms, along with our Privacy Policy, Anti-Spam and Compliance Policy, and Service Level Agreement, constitute the entire agreement between you and Mobile Message Pty Ltd regarding the use of the Service and supersede any prior agreements or understandings.

22. Severability

If any provision of these Terms is found to be unenforceable or invalid under any applicable law, such unenforceability or invalidity shall not render these Terms unenforceable or invalid as a whole. Such provisions shall be deleted without affecting the remaining provisions herein.

23. Waiver

The failure of Mobile Message Pty Ltd to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

24. Assignment

You may not assign or transfer your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms to a third party in connection with a merger, acquisition, or sale of assets.

25. Age Requirement

By using the Service, you represent and warrant that you are at least 18 years of age. If you are under 18, you are not permitted to use the Service.

26. Headings

The headings used in these Terms are for convenience only and do not affect the interpretation of the Terms.

27. Feedback

If you provide us with any feedback, suggestions, or comments regarding the Service ("Feedback"), you grant us the right to use such Feedback without any obligation to you. Feedback may be used to improve the Service and develop new features.

28. Service Modifications

We reserve the right to modify, suspend, or discontinue the Service (or any part thereof) at any time, with or without notice. We shall not be liable to you or any third party for any modification, suspension, or discontinuance of the Service.

29. Promotional Offers

We may offer promotions or free trials, such as free SMS Credits for new Users. These Credits cannot be exchanged for cash and may be removed by us if the Service is misused. Promotional offers are subject to the terms and conditions of the specific promotion.

30. Electronic Communications

By using the Service, you consent to receive communications from us electronically. We will communicate with you via email or through notices on our website or platform. You agree that all agreements, notices, disclosures, and other communications provided electronically satisfy any legal requirement that such communications be in writing.

31. Governing Law

These Terms are governed by and construed in accordance with the laws of Victoria, Australia, without regard to its conflict of law provisions. Any disputes arising out of or relating to these Terms or your use of the Service will be subject to the exclusive jurisdiction of the courts of Victoria, Australia.

32. Dispute Resolution

In the event of a dispute between you and Mobile Message Pty Ltd, you agree to first contact our support team at hello@mobilemessage.com.au to attempt to resolve the issue through informal negotiation.

If the dispute cannot be resolved informally, both parties agree to submit the matter to mediation in accordance with the Mediation Rules of the Law Institute of Victoria before pursuing any other legal remedies.

33. Changes to Terms

We may modify or update these Terms from time to time. For minor changes (such as clarifications or corrections), the updated Terms take effect once published on our website. For changes that materially affect your rights or obligations, we will give you at least 30 days' notice by email to the address associated with your Account, or by notice within the platform, before the changes take effect.

If you do not agree to a change, you may close your Account before it takes effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

34. Contact Information

If you have any questions, concerns, or disputes regarding these Terms or the Service, you can contact us at:

Email: hello@mobilemessage.com.au

Business Hours: Monday to Friday, 9am – 5pm, Melbourne time